SEO report of marketing-roi.com
Redirected to www.observatoryinternational.com/
The Observatory International | Get more from your marketing ...
www.observatoryinternational.com/
Global marketing experts specialising in agency search, marketing team structures, agency roster modeling, agency compensation, and performance measurement
Tasks
- Make the site mobile device friendly.
- Avoid using deprecated HTML tags.
SEO
URL
Domain : www.observatoryinternational.com/
Character length : 33
Title
The Observatory International | Get more from your marketing resources | The Observatory Int
Description
Global marketing experts specialising in agency search, marketing team structures, agency roster modeling, agency compensation, and performance measurement
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol
Good! The OG (Open Graph) protocol is set on this website.
locale: en_US
type: website
title: Get more from your marketing resources | The Observatory Int
description: Global marketing experts specialising in agency search, marketing team structures, agency roster modeling, agency compensation, and performance measurement
url: http://www.observatoryinternational.com/
site_name: The Observatory International
image: http://www.observatoryinternational.com/wp-content/uploads/2015/01/rothobservatory-screensite.jpg
Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
There is robots.txt file.
https://observatoryinternational.com/robots.txt
https://observatoryinternational.com/robots.txt
| User-agent | Disallowed for the search engines |
|---|---|
| * |
|
Social
Social Engagement
No info found.
Content
Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
The Observatory International | Get more from your marketing resources | The Observatory Int
Character length : 92
Improve! The website address (title) should be between 10 and 70 characters in length.
Character length : 92
Improve! The website address (title) should be between 10 and 70 characters in length.
Text / HTML ratio
Ratio : 6%
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 1 | 2 | 10 | 7 | 0 | 8 |
Heading structure in the source code
- <H2> Select your location and language
- <H3> Global
- <H3> UK
- <H3> US
- <H3> Asia Pacific
- <H3> CEE / CIS
- <H3> Germany
- <H3> France
- <H3> Switzerland
- <H3> South Africa
- <H3> Dubai
- <H2> Get more from your marketing resources
- <H1> The Observatory International, the leading global management consultancy dedicated to helping companies maximise marketing and communications resources
- <H4> Resource Optimisation
- <H4> Agency Search
- <H4> Agency Compensation
- <H4> Performance Measurement
- <H6> Our Tools
- <H4>
- <H4>
- <H4>
- <H6> Testimonials
- <H6> Clients
- <H6> About The Observatory International
- <H6>
- <H6> Recent Posts
- <H6> Latest Tweets
- <H6> Get in Touch
Word cloud
- agency22
- observatory15
- international15
- marketing10
- process10
- english10
- global9
- read8
- search8
- performance8
- more…7
- team5
- clients5
- director4
- compensation4
- creative4
- helping4
- communications4
- rates4
- measurement4
- agencies4
- tools4
- manager4
- management3
- alignment3
- locations3
- requirements3
- danone3
- london3
- testimonials3
- general3
- people3
- very3
- resources3
- brand3
- right3
- best3
- work3
- optimisation3
- resource3
- digital2
- https2
- provide2
- client-agency2
- fair2
- value2
- partner2
- happy2
- made2
- asiarooms2
- level2
- displayed2
- wise2
- counsel2
- continue2
- experience2
- invaluable2
- proved2
- options2
- ensure2
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| agency | |||
| observatory | |||
| international | |||
| marketing | |||
| process | |||
| english |
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 94 images on this web page.
Alternate attributes for the following 17 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Alternate attributes for the following 17 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Readability
Flesch–Kincaid Grade Level
6.40
Flesch Reading Ease
55.20
Coleman Liau Index
12.00
Automated Readability Index (ARI)
4.40
Dale–Chall Readability
10.00
SMOG Index
8.30
Spache Readibility
5.00
Number of letters
22355
Number of words
4372
Number of sentences
1278
Average words per sentences
3
Number of syllables
7656
Syllables in words
7288
Average syllables in words
1.75
Number of words in first three syllables
976
Percentage of word / syllables
22.32
Words not in Dale-Chall easy-word list
2750
Words not in Spache easy-word list
681
Technologies
Mobile optimization
Mobilnezet ellenorzes - warning
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is fast enough.
Loading time
874 ms
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!
Speed test – Javascript
Javascript
Error! Too many javascript files found which slows down the page load on the website.
- http://www.observatoryinternational.com/wp-includes/js/jquery/jquery.js?ver=1.12.4
- http://www.observatoryinternational.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
- http://www.observatoryinternational.com/wp-content/plugins/cookie-notice/js/front.js?ver=1.2.38
- http://www.observatoryinternational.com/wp-content/plugins/revslider/rs-plugin/js/jquery.themepunch.tools.min.js?rev=4.6.0&ver=4.7.3
- http://www.observatoryinternational.com/wp-content/plugins/revslider/rs-plugin/js/jquery.themepunch.revolution.min.js?rev=4.6.0&ver=4.7.3
- http://www.observatoryinternational.com/wp-content/plugins/sitepress-multilingual-cms/templates/language-switchers/legacy-dropdown/script.js?ver=1
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/js/jquery.easy-pie-chart.js?ver=1
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/js/jquery.appear-1.1.1.modified.js?ver=1
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/js/modernizr.custom.66803.js?ver=1
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/js/jquery.countTo.js?ver=1
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/js/animations.js?ver=1
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/js/megafolio/jquery.themepunch.plugins.min.js?ver=1
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/js/megafolio/jquery.themepunch.megafoliopro.js?ver=1
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/js/active_slider/jquery.roundabout2.js?ver=1
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/js/jquery.countdown.min.js?ver=1
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/js/waypoints.min.js?ver=1
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/js/idangerous.swiper-2.0.min.js?ver=1
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/js/jquery.sliderTabs.js?ver=1
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/js/kwicks/kwicks.js?ver=1
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory_child/country-dropdown/jquery.dropdown.min.js
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory_child/js/sidebar.js
- http://www.observatoryinternational.com/wp-content/plugins/responsive-lightbox/assets/nivo/nivo-lightbox.min.js?ver=1.6.12
- http://www.observatoryinternational.com/wp-content/plugins/responsive-lightbox/js/front.js?ver=1.6.12
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/js/bootstrap.min.js?ver=1
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/js/jquery.easing.1.1.js?ver=1
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/js/jquery.easing.1.3.js?ver=1
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/js/jquery.mobilemenu.js?ver=1
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/js/isotope.js?ver=1
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/js/jquery.cycle.all.js?ver=1
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/js/customSelect.jquery.min.js?ver=1
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/js/jquery.flexslider-min.js?ver=1
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/fancybox/source/jquery.fancybox.js?ver=1
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/fancybox/source/helpers/jquery.fancybox-media.js?ver=1
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/js/jquery.carouFredSel-6.1.0-packed.js?ver=1
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/js/tooltip.js?ver=1
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/js/jquery.hoverex.js?ver=1
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/js/jquery.parallax.js?ver=1
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/js/main.js?ver=1
- http://www.observatoryinternational.com/wp-includes/js/comment-reply.min.js?ver=4.7.3
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/js/jquery.placeholder.min.js?ver=1
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/js/jquery.livequery.js?ver=1
- http://www.observatoryinternational.com/wp-includes/js/wp-embed.min.js?ver=4.7.3
- http://www.observatoryinternational.com/wp-content/plugins/sitepress-multilingual-cms/res/js/sitepress.js?ver=4.7.3
- http://www.observatoryinternational.com/wp-content/plugins/js_composer/assets/js/dist/js_composer_front.min.js?ver=5.0.1
- http://www.observatoryinternational.com/wp-content/plugins/js_composer/assets/lib/vc_carousel/js/transition.min.js?ver=5.0.1
- http://www.observatoryinternational.com/wp-content/plugins/js_composer/assets/lib/vc_carousel/js/vc_carousel.min.js?ver=5.0.1
- http://www.observatoryinternational.com/wp-content/plugins/simplified-social-share/oss-social-sharing/assets/js/oss_share.js?ver=4.7.3
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.
Speed test – CSS
CSS
Error! Too many CSS files detected that slows down the page load.
- http://www.observatoryinternational.com/wp-content/plugins/simplified-social-share/oss-social-sharing/assets/css/oss-social-sharing-front.css?ver=4.7.3
- http://www.observatoryinternational.com/wp-content/plugins/cookie-notice/css/front.css?ver=4.7.3
- http://www.observatoryinternational.com/wp-content/plugins/responsive-lightbox/assets/nivo/nivo-lightbox.min.css?ver=1.6.12
- http://www.observatoryinternational.com/wp-content/plugins/responsive-lightbox/assets/nivo/themes/default/default.css?ver=1.6.12
- http://www.observatoryinternational.com/wp-content/plugins/revslider/rs-plugin/css/settings.css?rev=4.6.0&ver=4.7.3
- http://www.observatoryinternational.com/wp-content/plugins/sitepress-multilingual-cms/templates/language-switchers/legacy-dropdown/style.css?ver=1
- http://www.observatoryinternational.com/wp-content/plugins/wpml-cms-nav/res/css/navigation.css?ver=1.4.19
- http://www.observatoryinternational.com/wp-content/plugins/wpml-cms-nav/res/css/cms-navigation-base.css?ver=1.4.19
- http://www.observatoryinternational.com/wp-content/plugins/wpml-cms-nav/res/css/cms-navigation.css?ver=1.4.19
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory_child/style.css?ver=4.7.3
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/css/bootstrap-responsive.css?ver=4.7.3
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/fancybox/source/jquery.fancybox.css?v=2.1.2&ver=4.7.3
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/css/hoverex-all.css?ver=4.7.3
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/css/vector-icons.css?ver=4.7.3
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/css/jquery.easy-pie-chart.css?ver=4.7.3
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/css/idangerous.swiper.css?ver=4.7.3
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/css/showbiz.css?ver=4.7.3
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/css/jquery.sliderTabs.css?ver=4.7.3
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory/css/kwicks.css?ver=4.7.3
- http://www.observatoryinternational.com/wp-content/plugins/js_composer/assets/css/js_composer.min.css?ver=5.0.1
- http://www.observatoryinternational.com/wp-content/themes/rothobservatory_child/country-dropdown/jquery.dropdown.css
- http://www.observatoryinternational.com/wp-content/plugins/js_composer/assets/lib/vc_carousel/css/vc_carousel.min.css?ver=5.0.1
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.
Speed test – Compression
Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.
Speed test – Browser cache
Browser cache
The browser cache is set correctly for all elements.
Speed test – Images
File size of all images combined
0.00
Image optimisation
All images are optimized.
Traffic
Alexa
3574685
Links
We found a total of 90 different links.
Internal links: 80
External links: 10
Internal links: 80
External links: 10
External links:
Internal links:
Website security
IP
138.68.108.165
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.
Icons
Favicon
Good! The website uses favicon.
Typos
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